Tendencias https://revistas.udenar.edu.co/index.php/rtend <p align="justify">TENDENCIAS journal&nbsp;created in 2000, aims to disseminate theoretical and methodological and empirical studies and studies in the areas of economic and administrative sciences, based on ideological and conceptual pluralism. It also aims to serve as a stimulus for research and generation of new knowledge and to exchange complementary thoughts to its purpose addressed from different disciplinary perspectives.</p> <p align="justify">TENDENCIAS is part of important networks and databases: Academia, Actualidad Iberoamericana, Biblat, CIRC, CLASE, CZ3, Dialnet, DOAJ, DOTEC-Colombia, EBSCOhost™, Business Source Corporate Plus y Fuente Academica Premier, EconPapers, ERIHPLUS, Google Scholar, LATINDEX, LatinREV, Mendeley, MIAR, PUBLINDEX, REDIB, RePEc IDEAS, SciELO Colombia, SciELO Citation Index,&nbsp;Scilit, VCU.</p> <p align="justify"><a href="https://minciencias.gov.co/convocatorias/fortalecimiento-capacidades-para-la-generacion-conocimiento/convocatoria-para">Results Call No. 875 of 2020</a> "For the indexing of Colombian scientific journals - Publindex 2020". Tendencias is indexed in category C.</p> <p><span lang="en"><strong>DOI:</strong> <a href="http://dx.doi.org/10.22267/rtend">http://dx.doi.org/10.22267/rtend</a></span></p> Universidad de Nariño es-ES Tendencias 0124-8693 <p><span id="result_box" lang="en"><span title="Aquellos autores/as que tengan publicaciones con esta revista, aceptan los términos siguientes: ">Those authors who have publications with this journal, accept the following terms:<br /><br /></span></span>This journal is licensed under a <a href="http://creativecommons.org/licenses/by-nc/4.0/" rel="license">Creative Commons Reconocimiento-NoComercial 4.0 Internacional License</a>. The articles can be copied, distributed, adapted and communicated publicly, as long as the credits of the work are recognized and the respective source is quoted. This work can not be used for commercial purposes.</p><p>To increase their visibility, documents are sent to databases and indexing systems.</p><p>The content of the items is the responsibility of each author, and does not compromise in any way, journal or institution.</p><p><span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"><br /></span></p> Barriers to strategic direction in community-based social organizations https://revistas.udenar.edu.co/index.php/rtend/article/view/8813 <p>The objective of this study was to analyze possibilities for strategic direction according to the ways in which management processes are arranged in community social organizations which are anchored in local territories. The qualitative processes of data collection and analysis were developed with a phenomenological design through in-depth interviews, considering that reality is understood from the interactions and meanings that social leaders give to the management of community organizations. The findings were constructed inductively from the texts of the interviews to configure three categories: a) The administrative processes of community social organizations; b) Identity with the corporate platform of these organizations and c) Internal and external analysis of their dynamics. It was found that, although these organizations formally have a legal constitution that defines their purpose and government and documentation is available on administrative processes such as planning, their management practices are empirical and based on traditional experience. It was found that deficiencies in the commitment to the corporate platform, situational analysis and business conception are factors that become barriers for social managers to advance with strategic direction, seeking resources and increasing the scope of programs and projects.</p> Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 1 25 10.22267/rtend.242502.252 Business cycles in Colombia: stylized facts https://revistas.udenar.edu.co/index.php/rtend/article/view/8814 <p>The purpose of this article is to examine the economic cycles in Colombia and to empirically corroborate the fulfillment of nine stylized facts documented in the specialized international literature. For this purpose, the retropolated series 1975-2013 and the series 2005:1-2022:4 of the National Administrative Department of Statistics (DANE) were analyzed using the Hodrick-Prescott filter. Thus, the occurrence of four economic cycles is recorded between 1975 and 2013 with an average duration of 9.3 years with an expansionary phase of 5.0 years and a contractionary phase of 5.3 years. Similarly, between 2005:1 and 2022:4 there were three cycles with an average duration of 21.7 quarters, with an expansionary phase of 14.7 quarters and a contractionary phase of 7.0 quarters. It should also be said that the cyclical fluctuations of employment and unemployment are closely related to effective demand and domestic demand in accordance with Keynesian theory; for example, the positive correlation between the real GDP cycle and the implicit GDP deflator cycle suggests that the cycles were not due to shifts in the aggregate production function as the dominant theory stresses, but to shifts in the aggregate demand function.</p> Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 26 56 10.22267/rtend.242502.253 Intertemporal consumption and lifecycle in a pandemic context: an experimental approximation https://revistas.udenar.edu.co/index.php/rtend/article/view/8815 <p>The Covid-19 pandemic generated uncertainty among consumers, a slowdown in consumption and an increase of the added saving at world level, the microeconomic evidence showed a tendency towards dissaving and growing consumption. These variations activate questioning about the consequences of confinement in intertemporal consumption, at the same time they allow to provide new empirical evidence about life-cycle models in their standard or neoclassical and behavioral versions. The purpose of this work was to experimentally evaluate the intertemporal consumption patterns from&nbsp; &nbsp;the postulates of both life cycle models. To this end, an experimental simulation exercise of online purchases of commodities was carried out with the participation of 210 consumers who were subjected to treatments that included a baseline, income increase scenarios and no-income withdrawal scenarios. The results verified the existence of consistent responses with the behavioral model in 85% of the cases and with the standard model for the remaining 15%; that is, the tendencies to smooth consumption and increase savings were in the minority in the group evaluated and the confinement context did not translate into more self-controlled intertemporal consumption behaviors.</p> Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 57 85 Model of innovation in agriculture 4.0 processes in the department of Cundinamarca, Colombia https://revistas.udenar.edu.co/index.php/rtend/article/view/8816 <p>Innovation in agriculture plays a fundamental role in the transition of said production towards more sustainable schemes, hence the importance of its study, especially in relation to production processes. The literature shows that although several studies have been carried out that examine the variables that intervene in the innovation processes in the agricultural sector, there is a lack of studies that examine the innovation processes in Colombia. This is why the fundamental objective of this research is to develop a model that explains the main factors that are related to process innovation in the agricultural sector, using concepts derived from organizational innovation process models developed in the literature. The factors identification methodology used a sample of 1,190 Agricultural Production Units (UPA) collected in the National Agricultural Survey, incorporating only producers from the department of Cundinamarca, Colombia. With this sample, and using for the analysis the variables that are developed in the literature, a principal components factorial analysis was carried out, as well as a second-order confirmatory factorial analysis. The factor analysis shows three latent factors, among them “Innovation in Raw Materials”, “Innovation in crops” and “Innovation in management of External Factors”, which, being the most significant for the process innovation process, should be considered as fundamental part of the government's public policies to facilitate its adoption in Colombian agriculture in the future.</p> Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 86 112 10.22267/rtend.242502.255 Motivation and satisfaction of tourists visiting the Tatacoa desert – Colombia https://revistas.udenar.edu.co/index.php/rtend/article/view/8817 <p>This article establishes the relationship of influence between the motivation and satisfaction of visitors to the Tatacoa desert in the Surcolombian region. The research was quantitative, with a deductive and descriptive approach. Thus, a survey was elaborated with Likert-type questions composed of nine dimensions for motivation and six dimensions for satisfaction. The reliability of the model was measured with Cronbach's alpha and the validity with the Confirmatory Factor Analysis, both of which obtained acceptable levels. The hypothesized model was evaluated using structural equations. The model obtained showed a positive and significant relationship between motivation and satisfaction (0.751; p &lt; 0.00), indicating that the higher the level of motivation, the higher the level of satisfaction of domestic and foreign tourists. On the other hand, the correlations in the motivation dimensions of Rest (D) (0.848; p &lt; 0.00), Knowledge (C) (0.786; p &lt; 0.00), Access and Infrastructure (A-I) (0.829; p &lt; 0.00) and Local Attractions (A) (0.787; p &lt; 0.00), while for satisfaction they were Economy (Ec) (0.811; p &lt; 0.00) and Infrastructure (In) (0.797; p &lt; 0.00).</p> Juan Manuel Andrade Navia Juan José Sánchez Liévano Elías Ramírez Plazas Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 113 142 10.22267/rtend.242502.256 Business innovation proposal to ensure the sustainability of a rural women's association: the case of ASOMMUC https://revistas.udenar.edu.co/index.php/rtend/article/view/8818 <p>The objective of this article is to describe a commercial innovation proposal to guarantee the sustainability of a rural women's association - ASOMMUC - located in a rural area far from the main urban centers of southwestern Colombia. The methodology used is the social innovation route of the PCIS (Social Innovation Science Park of the Corporación Universitaria Minuto de Dios), where a commercial innovation proposal was built together with the association to increase the sales of their products. This proposal was validated in the market with a PMV (Minimum Viable Product) installed in a commercial corridor belonging to a new gastronomic route in the region, in order to make direct sales, avoid intermediation and support greater profitability in the association's sales. The PMV resulted in 67% higher income with respect to similar sales experiences in the association. Finally, with the systematization of this experience, a conceptual model is proposed to dynamize the commercialization of products from rural associations, which can be scalable to other Latin American organizations, with the respective adjustments to their own territorial contexts.</p> María Eugenia Londoño Escobar José Daniel Ballén Briceño Sigifredo Serna Ospina Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 143 168 10.22267/rtend.242502.257 Reengineering in emerging businesses: a consequence of the COVID-19 https://revistas.udenar.edu.co/index.php/rtend/article/view/8820 <p>This research explores the repercussions of COVID-19 on global trade and markets during the first half of 2020. The study examines the economic impact of the pandemic on companies, emphasizing the need to rethink the business or redesign it to ensure its response to the challenges that the quarantine represented, as proposed by reengineering in the second half of the 90s of the 20th century. The main objective of this article is to establish a connection between the principles of reengineering and the resilience of startups during the pandemic, reactivating the use of a tool that was used more than 20 years ago. Therefore, the study explores, from a qualitative methodology —with emphasis on documentary research— the relationship between the appearance of the pandemic and the use of some elements of reengineering that can be observed in emerging companies, finding several connections between them. The results highlight how, through reinvention and resurgence, emerging businesses met the challenges of the new normal by maintaining their operations and providing business continuity.</p> Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 169 189 10.22267/rtend.242502.258 Students' perception of the application of nudges https://revistas.udenar.edu.co/index.php/rtend/article/view/8821 <p>In this research it was examined how students of two private institutions perceive the nudges. Although the nudge theory has gained considerable popularity in international research, as it is reflected on recent articles in international magazines, it does not count on the recognition or implementation in a local context. In that way, with the developed research, knowledge is generated with regard to the population object of study and it is an important test about the possible implementations of deliberative and non-deliberative nudges in public policies. The methodology used is a quantitative approach, descriptive method, snowball probabilistic sample technique and the test was carried out through chi square to determine gender perception. The results gotten showed that students are receptive to the use of nudge tool in their daily contexts. In conclusion, there is acceptance of the use of deliberative nudges and there is a little distrust of non-deliberative nudges, likewise, it is exposed that nowadays the nudge tool is discussed in top level international universities; nevertheless, in the Latin American context, its formulation is minimal.&nbsp; &nbsp;</p> Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 190 218 10.22267/rtend.242502.259 Behavioral finance and classic finance, opposite or complementary theories? https://revistas.udenar.edu.co/index.php/rtend/article/view/8824 <p>In the field of finance there have been several contributions that study how individuals make investment, financing, resource allocation and asset valuation decisions for the growth of organizations; however, two approaches have been generated that conceive the decision-making process from various perspectives; on the one hand, classical finance points out that individuals are informed and behave in a rational and maximizing way, while behavioral finance explains the behavior of the decision-maker based on cognitive and emotional factors, pointing out anomalies and inefficiencies in the information. This article reflects on the main characteristics of the approaches in the decision-making process, which guide an overview of the field of knowledge of finance from its traditional vision to a more current one. The research is of qualitative approach, descriptive documentary type with deductive method; as a result, a complementary position between the approaches is proposed, considering that decision making is a complex process that includes the individual's behavior and moves away from rationality, being influenced consciously and unconsciously by feelings, emotions, preferences and cognitive limitations in the understanding of information.</p> Alexa Juliana Montoya Morales Yaneth Ladino Villegas Valeria Rivera Quiguanás Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 278 301 10.22267/rtend.242502.262 Governance bodies in the family business: a bibliometric study https://revistas.udenar.edu.co/index.php/rtend/article/view/8822 <p>The article presents a documentary review about the necessary governance bodies to manage the family business (FB). The main objective was to examine the current state in the literature on this subject. A systematic review of documents was used, combining various bibliometric methods, in order to map the topics related to corporate, family, and FB governance to better understand their development and interaction. In the analyzed articles, it was discovered that the FB consists of three areas, which are family, business, and ownership. These operate efficiently in the first generation when everything revolves around the figure of the founder; however, the growth of these areas brings management challenges, hence the need to establish governance bodies. It was concluded that the creation and operation of these bodies are fundamental to contribute to the management of the FB in all its aspects, thereby breaking free from founder dependence to achieve a professionalized corporate governance.</p> Andrés Camilo Aponte López Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 219 246 10.22267/rtend.242502.260 Impact of organizational climate on employee turnover: review 2013-2023 https://revistas.udenar.edu.co/index.php/rtend/article/view/8823 <p>The purpose of this article is to conduct a literature review on the impact of OC (Organizational Climate) on LR (Labor Turnover). The methodology for this research is the systematic literature review. The search strategy was conducted using the PRISMA 2020 statement, with an observation window of the last 10 years (2013 -2023), using Scopus, Science Direct, Emerald and EBSCO databases. A healthy and productive work environment is fostered by a positive CO, which is the result of the company's constant effort to create a pleasant and healthy work environment; this starts from aligning the CO to the corporate philosophy with actions that promote identity and teamwork. In order to achieve competitiveness, organizations should focus on improving CO and reducing RL, making a diagnosis of organizational needs and being able to make the right decisions.</p> Ronald Emiliano Terrones Mayta Karla Liliana Haro Zea Copyright (c) 2024 http://creativecommons.org/licenses/by-nc/4.0 2024-07-01 2024-07-01 25 2 247 277 10.22267/rtend.242502.261