Tendencias de investigación en los negocios internacionales
DOI:
https://doi.org/10.22267/rtend.222302.209Palabras clave:
análisis bibliométrico, bases de datos, digitalización, desarrollo, globalizaciónResumen
Este artículo obedece a una revisión sistemática de la literatura de las principales áreas de investigación en los Negocios Internacionales en el período 2017-2020. El propósito fue identificar las tendencias de investigación, así como las brechas y oportunidades de estudios e investigación en este campo; para ello se realizó una revisión documental de artículos científicos publicados en revistas especializadas. Los hallazgos proporcionan una descripción del panorama actual de las tendencias en investigación, señalan los temas predominantes en el campo, explican algunos problemas emergentes, las brechas investigativas y perspectivas futuras. La previsión tecnológica, la investigación empresarial, la gestión turística, los negocios, la gestión de marketing industrial, la gestión logística internacional y el desarrollo sostenible fueron temas preponderantes que se identificaron. Con relación a las brechas investigativas, se hallaron temas como marketing digital, métricas innovadoras para medir el desempeño financiero y de marketing sostenible o ecológico, y la aplicación e impacto de técnicas relacionadas con big data en el desempeño empresarial. Sobre los desafíos que enfrenta la investigación regional, se encontró que es necesaria una revisión y estudio de procesos estructurales de desarrollo, competitividad y sostenibilidad y procesos de internacionalización de empresas emprendedoras.
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