The innovation in marketing of agro-industrial companies in the Province of Sugamuxi
DOI:
https://doi.org/10.22267/rtend.202102.140Keywords:
innovation, marketing, agricultural industry, management of technological innovation, regional economic activityAbstract
The objective of this work is to diagnose the innovation in marketing of the agricultural industry companies of the Province of Sugamuxi in order to demonstrate the shortcomings and strengths in order to create strategies that contribute to the competitiveness of the companies. This analysis was carried out through a quantitative, descriptive and cross-sectional approach, for which a survey was applied to 39 companies on one occasion. of the agricultural industry of the Sugamuxi Province. Its determined achieving that year after year they sell the same products, to the same customer with the same packaging and distribution, affecting the growth and profitability of the company because market share and new customers are not increased.
Downloads
References
(1) Alston, J. (2010). The benefits from agricultural research and development, innovation, and productivity growth. OECD Food, Agriculture and Fisheries, Working Papers, No. 31, OECD Publishing, Paris. doi: 10.1787/5km91nfsnkwg-en
(2) Avermaete, T., Viaene, J., Morgan, E. y Crawford, N. (2003). Determinants of innovation in small foods firms. European Journal of Innovation, 6(1), 8-17. doi: 10.1108/14601060310459163
(3) Becerra, C. y Cruz, J. (2014). Diagnóstico de la competitividad agroindustrial en el departamento de Boyacá para el año 2011. Revista de Investigación, Desarrollo e Innovación, 4(2), 111-123. doi: 10.19053/20278306.2961
(4) Cámara de Comercio de Sogamoso. (2016). Estudio de percepción económica del municipio de Sogamoso 2016. Recuperado de http://camarasogamoso.org/wp-content/uploads/2017/01/EST_ECONOMICO.pdf
(5) Capitanio, F., Coppola, A. y Pascucci, S. (2010). Product and process innovation in the Italian food industry. Agribusiness, 26(4), 503-518. doi: 10.1002/agr.20239
(6) Consejo Privado de Competitividad. (2017). Índice de Competitividad Departamental. Recuperado de https://compite.com.co/proyecto/indice-departamental-de-competitividad-2016/#:~:text=El%20%C3%8Dndice%20Departamental%20de%20Competitividad%202017%2C%20de%20la%20misma%20manera,y%20iii)%20sofisticaci%C3%B3n%20e%20innovaci%C3%B3n.
(7) De Vicuña Ancín, J. M. S. (2016). El plan de marketing en la PYME. Esic Editorial.
(8) Earle, M. (1997). Innovation in the food industry. Trends in Food Science & Technology, 8(5), 166-175. doi: 10.1016/S0924-2244(97)01026-1
(9) Estrada, H., Iglesias, M. A., Saumett, H., Osorio, C., Rosero, K., Uribe, A. y Sánchez, M. (2015). Gestión de marketing para el sector Agroindustrial. Barranquilla, Colombia: Universidad Simón Bolívar.
(10) Fritz, M. y Schiefer, G. (2008). Innovation and system dynamics in food networks. Agribusiness, 24(3), 301-305. doi: 10.1002/agr.20170
(11) Furtan, W. y Sauer, J. (2008). Determinants of food industry performance: survey data and regressions for Denmark. Journal of Agricultural Economics, 59(3), 555-573. doi: 10.1111/j.1477-9552.2008.00164.x
(12) Gobernación de Boyacá. (2016). Plan de Desarrollo Boyacá 2016-2019 Creemos en Boyacá, tierra de paz y libertad. Recuperado de https://www.boyaca.gov.co/pdd-boyaca-2016-2019/
(13) Grunert, K. G., Jensen, B. B., Sonne, A. M., Brunsø, K., Byrne, D. V., Clausen, C.,... Lettl, C. (2008). User-oriented innovation in the food sector: relevant streams of research and an agenda for future work. Trends in Food Science & Technology, 19(11), 590-602. doi: 10.1016/j.tifs.2008.03.008
(14) Hartwich, F. y Negro, C. (2010). The role of collaborative partnerships in industry innovation: lessons from New Zealand’s dairy sector. Agribusiness, 26(3), 425-449. doi:10.1002/agr.20231
(15) Illera, L. E. (1977). Innovación y Crecimiento Económico. Revista de la Universidad de La Salle, 1(2), 21-28.
(16) Kirkberg, A. S. (2013). Creatividad, Innovación y Marketing: Claves del Éxito Emprendedor. Caderno Profissional de Marketing-UNIMEP, 1(1), 64-74.
(17) Kotler, P. y Armstrong, G. (2007). Marketing. Versión para Latinoamérica. México: PEARSON. Educación.
(18) Küster, I., y Vila, N. (2010). La orientación al mercado y el marketing relacional: efectos en la innovación y el éxito del textil español. Ensayos de Economía, 20(36), 165-202. Recuperado de https://revistas.unal.edu.co/index.php/ede/article/view/27874
(19) Maier, A., Olaru, M., Maier, D. y Marinescu, M. (2013). Achieving performance of organization by developing a model of innovation management. In European Conference on Innovation and Entrepreneurship (Vol. 2, p. 731). Academic Conferences International Limited.
(20) Márquez, O. G. (2003). La innovación como estrategia de marketing. CICAG: Revista del Centro de Investigación de Ciencias Administrativas y Gerenciales, 2(2), 72-81.
(21) Martínez, L., Sánchez, N. y Sanabria, L. (2014). Caracterización de las Mipymes del sector agroindustrial, en el marco de la aliza estratégica interinstitucional del conocimiento para la competitividad del municipio de Sogamoso Boyacá (Tesis de pregrado). Universidad Pedagógica y Tecnológica de Colombia, Sogamoso.
(22) Morales, M., Ortíz, C. y Arias, M. (2012). Factores determinantes de los procesos de innovación: una mirada a la situación en Latinoamérica. Revista EAN, (72), 148-163.
(23) Mothe, C. y Nguyen, T. (2012). Non-technological and technological innovations: do services differs from manufacturing? An empirical analysis of Luxemburg firms. International Journal of Technology Management, 57(4), 227-244.
(24) Ramos, J., Polo, J., Arrieta, A. y Vega, J. (2018). Impacto de la innovación en marketing sobre la conducta exportadora de las empresas del sector agroindustrial español. Revista De Métodos Cuantitativos Para La Economía y la Empresa, 25, 54-71. Recuperado de https://www.upo.es/revistas/index.php/RevMetCuant/article/view/2310
(25) Schmidt, T. y Rammer, C. (2007). Non technological and technologial innovation: strange bedfellows? ZEW Discussion Paper No. 07-052, ZEW, Mannhein, Germany.
(26) Sixto, J. (2014). Marketing hasta la última definición de la AMA (American Marketing Association). Revista de la Asociación Española de Investigación de la Comunicación, 1(2), 124-132.
(27) Suwannaporn, P. y Speece, M. (2003). Marketing research and new product development success in Thai food processing. Agribusiness, 19(2), 169-188. doi: 10.1002/agr.10047
(28) Traill, W. B. y Meulenberg, M. (2002). Innovation in the food industry. Agribusiness, 18(1), 1-21. doi: 10.1002/agr.10002
Published
How to Cite
Issue
Section
License
Those authors who have publications with this journal, accept the following terms:
This journal is licensed under a Creative Commons Reconocimiento-NoComercial 4.0 Internacional License. The articles can be copied, distributed, adapted and communicated publicly, as long as the credits of the work are recognized and the respective source is quoted. This work can not be used for commercial purposes.
To increase their visibility, documents are sent to databases and indexing systems.
The content of the items is the responsibility of each author, and does not compromise in any way, journal or institution.
