EL CONSUMO DE LA IDEOLOGIA CONSUMISTA

Authors

  • Fernando Panesso Universidad de Nariño - Centro de Estudio de Desarrollo Regional y Empresarial (CEDRE).

Keywords:

Ideology of consumption, social status, distinction, and consumerism

Abstract

This article addresses the issue of consumption as an ideological topic. The main claim here is that the consumer does not only buy products or services because they can satisfy a specific need, the consumer act in particular ways due to the influence of the social and economic system. Among factors which affect this kind of decisions are conditions of social status, and distinctive functions of consumption. Many social sectors that lack of economic power try to emulate the richer sectors. If the act of consumption would be related only to satisfaction of needs, that condition would imply that supply of goods would be rather limited. It would be useless the almost infinite number of trade marks, colors and presentations goods have in the market.

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References

(1) BAUDRILLARD, Jean (1974) La sociedad de Consumo, sus mitos, sus estructuras, Bogotá: Plaza y Janés.

(2) VEBLEN Thorstein (1988) Teoría de la clase ociosa, Barcelona: Ediciones Orbis, S.A.

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Published

2013-05-17

How to Cite

Panesso, F. (2013). EL CONSUMO DE LA IDEOLOGIA CONSUMISTA. Tendencias, 10(1), 63–70. Retrieved from https://revistas.udenar.edu.co/index.php/rtend/article/view/613

Issue

Vol. 10 No. 1 (2009): Vol. X No. 1 Primer Semestre Enero-Junio 2009

Section

Articles

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