Motivation and satisfaction of tourists visiting the Tatacoa desert – Colombia
DOI:
https://doi.org/10.22267/rtend.242502.256Keywords:
pull factors, push factors, preferences, satisfaction, tourismAbstract
This article establishes the relationship of influence between the motivation and satisfaction of visitors to the Tatacoa desert in the Surcolombian region. The research was quantitative, with a deductive and descriptive approach. Thus, a survey was elaborated with Likert-type questions composed of nine dimensions for motivation and six dimensions for satisfaction. The reliability of the model was measured with Cronbach's alpha and the validity with the Confirmatory Factor Analysis, both of which obtained acceptable levels. The hypothesized model was evaluated using structural equations. The model obtained showed a positive and significant relationship between motivation and satisfaction (0.751; p < 0.00), indicating that the higher the level of motivation, the higher the level of satisfaction of domestic and foreign tourists. On the other hand, the correlations in the motivation dimensions of Rest (D) (0.848; p < 0.00), Knowledge (C) (0.786; p < 0.00), Access and Infrastructure (A-I) (0.829; p < 0.00) and Local Attractions (A) (0.787; p < 0.00), while for satisfaction they were Economy (Ec) (0.811; p < 0.00) and Infrastructure (In) (0.797; p < 0.00).
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