Business innovation proposal to ensure the sustainability of a rural women's association: the case of ASOMMUC
DOI:
https://doi.org/10.22267/rtend.242502.257Keywords:
trade, sustainable development, business innovation, rural women, community participationAbstract
The objective of this article is to describe a commercial innovation proposal to guarantee the sustainability of a rural women's association - ASOMMUC - located in a rural area far from the main urban centers of southwestern Colombia. The methodology used is the social innovation route of the PCIS (Social Innovation Science Park of the Corporación Universitaria Minuto de Dios), where a commercial innovation proposal was built together with the association to increase the sales of their products. This proposal was validated in the market with a PMV (Minimum Viable Product) installed in a commercial corridor belonging to a new gastronomic route in the region, in order to make direct sales, avoid intermediation and support greater profitability in the association's sales. The PMV resulted in 67% higher income with respect to similar sales experiences in the association. Finally, with the systematization of this experience, a conceptual model is proposed to dynamize the commercialization of products from rural associations, which can be scalable to other Latin American organizations, with the respective adjustments to their own territorial contexts.
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