Fair Trade certification in the agricultural sector as a strategy for access to international markets: cocoa case in the department of Santander, Colombia
DOI:
https://doi.org/10.22267/rtend.252602.279Keywords:
agricultural markets, prices, small enterprises, sustainable economy, trade policyAbstract
Introduction: This article analyzes the potential of Fair Trade as an internationalization strategy for cocoa farmers in Santander, Colombia. In a globalized economy, Fair Trade offers fair trading conditions, facilitating access for small producers to international markets. Objective: To examine how the Fair Trade model can generate concrete benefits for cocoa farmers in Santander. Methodology: A descriptive and qualitative approach is used, based on a literature review and the analysis of experiences of producers in other regions. Results: The study identifies that Fair Trade can improve access to international markets, guarantee fair prices and promote sustainable practices. Its principles, certification mechanisms and social, economic and environmental benefits are also analyzed. Conclusion: Fair Trade represents an opportunity to strengthen the position of Santander's cocoa producers in the global market. The adoption of this model can contribute to regional sustainable development and the improvement of the living conditions of producers. The results provide useful information for producers, organizations and government entities interested in promoting fair trade strategies.
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