A endogenização como mecanismo evolutivo para a Transformação digital das pmes de turismo da natureza
DOI:
https://doi.org/10.22267/rtend.222301.185Palavras-chave:
Big Data; cadeia turística; modelos econométricos; PME de turismo da natureza; transformação digitalResumo
O objetivo deste artigo é endogenizar a transformação digital em PMEs de turismo de natureza no departamento de Magdalena-Colombia, doravante designada por região, neste sentido, o conceito de endogenização como mecanismo evolutivo refere-se à aplicação do modelo discreto a matemática de escolha como motor de análise das variáveis, que serão estudadas dentro do modelo. O tipo de estudo foi quantitativo, nível correlacional, a amostra foi composta por 386 agentes da rede turística; Para a coleta de dados, foi utilizado um instrumento do tipo survey com cinco fatores, a escala utilizada tipo licker, para a extração dos fatores foi utilizada a análise fatorial confirmatória, utilizando equações estruturais, em seguida foi executado um modelo de escolha discreta e posteriormente a análise Dos resultados, entre os principais achados estão que PMEs da cadeia do turismo que tentaram incorporar atividades de Big Data nos processos de tomada de decisão têm maiores chances de sucesso na transformação digital, além disso, foram encontradas evidências estatísticas que sustentam que A formação de o pessoal em Data Science contribui significativamente para os processos de marketing e comercialização dentro do SME nesta região.
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