Vol. 25 No. 1 (2024): Vol. XXV No. 1 First Semester January - June 2024

View Vol. 25 No. 1 (2024): Vol. XXV No. 1 First Semester January - June 2024

Published: 2024-01-01

Research Articles

Intraenterprise culture and its influence on innovation and competitive advantage

Lorrana Marinho de Oliveira Araujo, Herlander Costa Alegre da Gama Afonso, José Diamantino de Almeida Dourado, Ariele da Silva Moreira Rodrigues Ferreira, Maria Anielly dos Santos

1-32
Analysis of corporate social responsibility in the affective response of Bancolombia's users

María Cristina Otero Gómez, Wilson Giraldo Pérez, Luis Alejandro Gutiérrez Barriga

33-51
Analysis of social policies regarding care in Chile based on neoliberalism

Cesaire Chiatchoua, Juan Agustín Tapia Alba

52-78
Determinants of the demand for formal and informal microcredit in the market places in the city of Pasto, year 2021

Marco Antonio Burgos Flórez, Luis Hernando Portillo Riascos, Edinson Ortiz Benavides

79-108
Identification and characterization of territorial planning councils in Colombia

Amanda Vargas Prieto, Enrique Arrieta Díaz

109-138
Financial inclusion and information technologies and communications in small and medium-size enterprises in Colombia. Microbusiness case period 2019-2021

Gustavo Adolfo Díaz Valencia, Álvaro Villa Martínez

139-165
The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s

Andrés Escobar Uribe, Marlon Fernando Palacio Ríos

166-190
Sustainable tourism: an approach from sustainable practices in Valle del Cocora

Martha Lucía García Londoño, Alexa Juliana Montoya Morales, Sandra Lucía González Fresneda

191-219
An anthropological approach to market segmentation: contributions of qualitative variables in consumers/user’s classification

Juan Felipe Mejía Giraldo, Adrián Valencia Gómez

220-243

Review Articles

Marketing strategies in small and medium-sized family businesses to be competitive in Colombia

Ledy Gómez Bayona, Olga Inés Vélez Bernal, Nancy Estela Grajales Montoya, Oswaldo Barrientos Cuellar

244-268
The entrepreneurial perdurability of social entrepreneurship: systematic review and research perspectives

Gabriel Antonio Moyano Londoño, Pablo Felipe Marín Cardona

269-295
Conceptual relationship between knowledge transfer, innovation and customer satisfaction in the gastronomic tourism 2012- 2023

Neidy Lorena López Eraso, Óscar Martin Rosero Sarasty, Sandra Cristina Riascos Eraso

296-321
Remote work as the main attraction in job offers: a consequence of the COVID-19

Félix Oscar Socorro Márquez

322-346